Madlib & J. Rocc

Madlib

From the unlikely beach town of Oxnard, 40 miles north of Los Angeles, the multi-dimensional Madlib quickly rose to prominence as one of the most interesting figures in late-'90s hip-hop. With his childhood buddies in the Lootpack, Madlib quickly made a name for himself as a rapper, producer, and DJ. In particular, his expansive style and deft touch for composition made him one of hip-hop's most sought-after producers. An enthusiastic crate digger, with a deep reverence for jazz and soul, Madlib branched out into a number of ambitious, engaging solo projects.

Along with DJ Romes and Wild Child, Madlib formed the Lootpack in their hometown of Oxnard. The trio made their debut on tha Alkaholiks' 21 and Over in 1993. They continued doing work for tha Alkaholiks and other artists before releasing their full-length Soundpieces: Da Antidote six years later. The album earned solid reviews but went largely unnoticed. Madlib did not, however. After hooking up with Los Angeles DJ Peanut Butter Wolf, Madlib did a lot of production for Wolf's Stones Throw label. In 1999 the label released Quasimoto's astonishing The Unseen LP. Doubling as himself and his alter ego Quasimoto, Madlib handled vocals and production duties on the album, a huge critical success.

Not resting on his laurels, Madlib followed The Unseen a year later with his Yesterday's New Quintet project. Madlib played all the instruments himself, infusing his exploration of jazz with both style and substance.

While continuing on with a massive release schedule and work load, Madlib completed a remix/reinterpretation project for Blue Note, a collaboration with Jay Dee under the Jaylib alias, a collaboration with MF Doom, produced 1/2 of fellow Lootpack member Wildchild's solo record and many other remix and producer tasks all in 2003.

With each year Madlib has continued to expand his abilities beyond the core hip hop that he is known for.

J-Rocc

One of the original turntablists, J-Rocc founded the Beat Junkies in 1992 with Melo-D and Rhettmatic, but has done just as much on his own as in a group setting. He began DJing in the mid-'80s with a California group named PSK. Soon after forming, the Beat Junkies became a seminal force in the rise of instrumental hip-hop, including core member Babu plus future stars Shortkut and D-Styles. The group won federation championships in 1997 and 1998, after which they collectively retired from competition. Beat Junkies mixes and studio material continued to pour out. J-Rocc's first widely issued mix album, Walkman Rotation, appeared in 1998 on Conception, and he also worked with Babu on the turntablist compilation Soundbombing, Vol. 2, plus as the Bumrush Brothers.

In 1992 J. Rocc, launched his vision of forming a DJ crew comprised of talented musicians, by introducing to the world Southern California's first turntable band - the Beat Junkies. A prized accomplishment enthusiastically received by worldwide audiences, J. Rocc continues to invent musical styles that display his creative expertise. Highly recognized for his funky showcases and original arrangements, J. Rocc has clearly distinguished his place in music history.

J. Rocc began his DJ career in 1985 with PSK, a DJ group based out of Huntington Beach, CA. Possessing the imagination and skills to alter the traditional purpose of the turntable, J. Rocc applied his artistic talent by using the turntable as his musical instrument. His individual approach towards developing his ingenious collections consists of focusing on smooth, rhythmic transitions and building an energetic vibe. Maintaining the entertainment level plays a major role in producing explosive performances, and J. Rocc achieves this excitement and dynamics without "killing" the original recordings.

Heavily influenced by jazz legend John Coltrane, world-renowned Hip-Hop producers Dr. Dre and DJ Aladdin, and the departed Hip-Hop radio show on KDAY (1580 AM) featuring the comedic personality of Russ Parr, J. Rocc absorbed their influential contributions to help drive his musical genius.

His striking list of awards and accomplishments demonstrates his excellent ability to apply his creative gift. Collectively, the Beat Junkie band comprised of J. Rocc, Babu, Melo-D, and Rhettmatic, claimed the title of International Turntablist Federation (ITF) World Champions two years in a row (1997 and 1998). In 1999, Rawkus Records seeked J. Rocc and Babu to join the talented cast of musicians on "Sound Bombing 2", a classic Hip-Hop compilation featuring internationally acclaimed artists including Pharaoh Monche, Mos Def and Common. J. Rocc and Babu greatly impacted the production of this project by exhibiting their exceptional turntable talent and musically powerful imaginations.

J. Rocc continues to inspire worldwide audiences through his entertaining performances and showcases of musical creativity. In 1998, J. Rocc delivered his turntable brilliance and shared the stage with Hip-Hop phenomenons Talib Kwali and Mos Def during the U.S. Coca Cola tour, which included sold-out shows throughout the country. This past year, J. Rocc traveled nationwide with Jurassic 5, Dilated Peoples, MC Supernatural, and the Beat Junkie crew on the heavily documented tour entitled "Word of Mouth".

J. Rocc's individual discography includes numerous innovations that continue to gain global recognition. In 1999, J. Rocc released "Live at the Sex Machine". This masterful compilation highlights J. Rocc's skilled application of the group's signature "Beat Junkie Style", in which he precisely blends the musical genres of breaks, Hip-Hop and reggae. In 2000, J. Rocc introduced a second volume to this successful project entitled "Sex Machine Today". In this latter release, J. Rocc continues to demonstrate his original style of producing illustrious musical arrangements, and repeatedly, is able to capture audiences stemming from diversified realms.

As a leading figure in the media circuit, J. Rocc has appeared in all media outlets, both in the national and international markets. Feature stories in publications including the Source, URB, Rolling Stone, and Mass Appeal, highlight his unique achievements and untouchable musical expertise. J. Rocc appeared in the internationally respected film entitled "Keepintime" (2001), a documentary created to exemplify the parallel between the art of original drumming and the art of drumming using a turntable as the musical instrument. The film portrayed this relationship by capturing performances by legendary drummers Paul Humphrey, Earl Palmer, Roy Porter and James Gadson, as well as recording the drumming techniques of turntable drummers J. Rocc, Babu, DJ Shadow and Cut Chemist.

In 2001, J. Rocc released a number of innovative individual and group projects. As the group's "Funky President", he played a major role in the production and delivery of the first Beat Junkie album entitled "Classic Material", which was released last August on the group's newly established, independent record label, Beat Junkie Sound. "Classic Material" features innovative tracks produced and performed by the Beat Junkie artists between the years of 1995 - 2000. Another notable project presented a collaboration between J. Rocc and fellow Beat Junkie member Babu, known internationally to the world as the Bumrush Brothers. Together, these talented musicians introduced two timeless masterworks entitled "Gold Chain Music" featuring Planet Asia and Evidence (Beat Junkie Sound), and "X-ecution of a Bumrush", a track from the X-ecutioners' album entitled "Built from Scratch" (Loud Records). In July 2001, J. Rocc released "Syndromes Remix", which hit record stores throughout the world and received international praise. This heavily demanded mixtape is a follow-up to his original creation released back in 1995. The audible recordings allow audiences to travel through a musical journey in which they are introduced to music legends, including Roy Ayers, Instant Funk, Minnie Riperton, and Grover Washington Jr.

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