Staremaster began as a joke about the suffocating boredom of "nothing" happening in the small-town of Pensacola, Florida. It is now an internationally travelling multimedia sideshow that seamlessly blends the philosophies of Merv Griffin and Jean Baudrillard. The story goes that in February of 2000 it was decided that Sean Linezo and James Miller would exploit boredeom and magnify the playground past-time of staring contests to gloriously absurd proportions. Billed as "hard-core multi-mediated eye-to-eye combat", Staremaster, as it came to be known, was an instant phenomenon. As Linezo stated, "we inverted the essence of boredom and created some sort of excitement, we transformed the problem of 'nothing' happening into the pretense for epic battles...the staring contest itself has become a spectator sport."